Sichuan Shui Jing Fang Co., Ltd. (or Shui Jing Fang for short) is a "liquor, beverage and refined tea" producer, which is mainly specialized in the production and sales of Baijiu products. The Company's present product offerings include First Distillery, Shui Jing Fang Dynasty Collections, Shui Jing Fang Forest Green, Shui Jing Fang Classics, Shui Jing Fang Wellbay, Shui Jing Fang No. 8, Shui Jing Fang Wellbay Collection (Dragon and Phoenix), Shui Jing Fang Red Fortune, Four Gentlemen, Xiao Shui Jing, THC, and Shui Jing Fu. The First Distillery, Shui Jing Fang Forest Green, Shui Jing Fang Classics, Shui Jing Fang Wellbay, and Shui Jing Fang No. 8 are core products of Shui Jing Fang.

The Company was listed on the Shanghai Stock Exchange in 1996 with the stock code "600779". The Company is headquartered in Jinniu District, Chengdu, and has subsidiaries established in Jinjiang District, Jinniu District, Pidu District, and Qionglai City. It also has branches in Beijing and Shanghai.

Shui Jing Fang is a famous Chinese high-end baijiu brand. Fermented in solid state in clay cellar with strains from old cellars and quality grains, Shui Jing Fang's liquor is known for its exquisite distilling techniques, a mix of multiple grains, and features of "transparent liquor body, intense fragrance, profound taste, and lingering aftertaste", making Shui Jing Fang a representative of strong-flavor Baijiu industry in China. The distinctive "No. 1 Strains" unique to the ancient cellar pits of Shuijing Street Distillery have become the key to the exclusive quality and flavor of Shui Jing Fang liquor.

The "Shui Jing Fang Distillery Site" from the late Yuan Dynasty to the early Ming Dynasty is a unique and valuable production resource and brand foundation for the Company. As an irreplaceable and highly valuable historical and cultural heritage and a "living cultural relic", it was listed as one of the "Top Ten New Archaeological Discoveries in China in 1999" by the National Cultural Heritage Administration and also hailed as the "First Distillery of Chinese Baijiu". It has been approved by the State Council as a "Cultural Relic under Key Protection" and has been listed three times in the "Tentative List of China's World Cultural Heritage" by the National Cultural Heritage Administration. The "Traditional Brewing Techniques of Shui Jing Fang Liquor" has been listed as a "National-Level Intangible Cultural Heritage" by the State Council. The "Shui Jing Fang" trademark has been recognized as a "well-known trademark in China" by the State Administration for Industry and Commerce. In September 2021, the China Association for Quality Inspection awarded the Company the titles of "National Quality Integrity Benchmark Enterprise" and "National Top 100 Quality Inspection Integrity Benchmark Enterprise". In September 2024, the Sichuan Provincial Department of Economy and Information awarded the Company the title of "2024 Provincial Industrial Quality Benchmark".

Shui Jing Fang takes creating exceptional consumer experiences, driving sustainable growth, and achieving healthy and leapfrog development as the strategic goal. The brand products are centered around capturing mindshare and enhancing emotional resonance through scenario-based wine tasting experiences. The high-end value of "First Distillery" is unleashed, and differentiation in quality through vintage gradients and nationally protected fine wine is leveraged to transform the 600-year-old active brewing techniques into a highly recognizable value label. "City-specific strategies" are implemented through tiered channel management to boost store expansion and enhance sales performance in tobacco and liquor stores. In addition, group purchasing channels are integrated to promote end-to-end closed-loop services and optimize resource allocation comprehensively. Furthermore, the Company focuses on talent cultivation to build organizational strength, ensures quality stability through a reliable supply chain, enhances operational efficiency through digital approaches, and conveys brand culture through the establishment of public relations. A multi-dimensional support system for strategic implementation is thus built to inject momentum for sustainable growth.

The Company's core proposition of "celebrating best moments in life with fine wine" focuses on key consumption scenarios. Through diversified activities, it builds strong emotional bonds with consumers. As part of its brand strategy, Shui Jing Fang builds cultural connections and premium experiences by sponsoring and hosting high-profile events. For example, the Company sponsored Jacky Cheung’s concert tour, seamlessly blending world-class music with its brand aesthetic. Collaborating with the Shanghai Rolex Masters, it creates premium sports and social scenes to convey the spirit of "celebrating excellence with every toast". Teaming up with the CCTV National Treasure IP, the brand enriches its heritage with China's cultural legacy, highlighting the rare value of its living 600-year-old tradition. By precisely tapping into consumers' core emotional needs, Shui Jing Fang makes the best of "fine wine" to create engaging experiences in diverse scenarios such as celebrations and artistic and sports events, continuously enhancing the brand's mindshare and emotional identity.

Based in Chengdu, Shui Jing Fang delves into the Chengdu base market, striving to establish itself as the "Chengdu business card" and supporting the high-quality development of Sichuan Baijiu in the Chengdu production region. Since 2022, Shui Jing Fang has co-hosted the "High-Quality Development Conference for the Chengdu Baijiu Production Region" with multiple industry associations and government agencies. In collaboration with the Sichuan China Liquor Golden Triangle Association, the Company released the Guidelines for Standardized Group Use and Management of Premium Aged Cellars of Strong-Flavor Baijiu in Chengdu Production Region. In partnership with the Chengdu Tourism Attractions Association, the Company has launched Chengdu's first integrated wine and travel route, seamlessly combining Chengdu's rich cultural heritage with its abundant tourism resources.

With a focus on the long-term strategic development needs of the enterprise, Shui Jing Fang is making efforts to build high-quality production capacity by investing in the construction of the Shui Jing Fang Qionglai full industrial chain base project, with an estimated total investment of approximately RMB 6.8 billion. The first phase of the project has been completed and put into operation, while the second phase is forging ahead steadily. In the near future, the completion and operation of the Shui Jing Fang Qionglai full industrial chain base project will effectively enhance the Company's high-quality baijiu production capacity and inject momentum into the high-quality development of the Chengdu baijiu production region.

The Company fully implements a sustainable development concept, upholding the "Shui Jing Fang • To the Future" ESG strategy, practicing green and low-carbon production and operations, and actively fulfilling corporate social responsibilities. In recent years, Shui Jing Fang has been actively involved in public welfare and charity undertakings, donating over RMB 40 million to support rural revitalization, disaster relief, community development, sports, and cultural initiatives. The Company encourages and mobilizes employees to participate in volunteer services, earning the 4th "Sichuan Charity Award" for its contributions. Over the years, Shui Jing Fang has been publishing ESG reports, fully disclosing the progress of sustainable development. Having been granted numerous awards in the ESG field, Shui Jing Fang maintains a leading position in mainstream ESG ratings both at home and abroad, establishing it as a leader in ESG practices in the baijiu industry.